The online marketing for Snakes On A Plane was driven early on by user-generated content. Heavenspot created the popular Banner Ad Generator: an online tool that allows users to create their own banner ad promoting the movie. The generator allows users to upload their own image and taglines or choose from a library of content. Users could then copy and paste HTML code so the ads could appear on their site. There is even an option to include a ticketing widget. For even more interactivity, the Generator was co-opted by IGN for a promotional contest awarding the most interesting banner ad.
HENDERSON, NEVADA., February 2, 2009 -- Beyond Commerce, Inc. (OTC Bulletin Board: BOMJ News) www.beyondcommerce.com, an E-commerce solutions, local advertising and niche social networking company, announced today that www.LocalAdLink.com has exceeded expectations by signing up a record number of independent advertising sales representatives during the month of January. This extensive network of independent sales representatives enables LocalAdLink to reach every zip code across the United States. "Our growth rate continues at a blistering pace and we believe that this will continue quarter over quarter through 2009. Revenues more than doubled, increasing 118% over the prior month, December, 2008," stated Chairman and CEO Bob McNulty. LocalAdLink is a low cost provider of local advertising, selling ads to local businesses on the Internet and across the nation. This is a cash and carry business model. LocalAdLink places these ads on its owned and operated or third party sites, using proprietary geo-targeting technology by marketing local business ads to local consumers. Through the month we had over 100 million ad impressions. Additionally, LocalAdLink pushes its ads out to Google and an additional 100 affiliates across the Internet. LocalAdLink is a division of Beyond Commerce, Inc. Recently; the Company enhanced the business model by adding a local advertising platform which is accelerating revenues. Bob McNulty added, "Our independent sales force is growing rapidly and ...
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CBS has launched the CBS Local Ad Network for owned-and-operated television stations. The network will offer local web sites and bloggers widgets that provide local news, video and advertising. O&O's will sell all advertising and give widget publishers a cut of the proceeds. Jeff Jarvis reports that stations will sell the ads at around $10 CPMs while paying bloggers around 50-cent CPMs. DISH NETWORK suffered a blow to its high-def expansion plans when a satellite that promised to increase HD capacity failed to reach the proper orbit. Launch complications left the satellite in a lower orbit, which will decrease the number of HD channels that it can now transmit. DISH will attempt to correct the orbit using rockets but the company expects this to drastically increase costs and decrease the life of the satellite. THE SUPREME COURT has agreed to hear the FCC's appeal of a ruling that undermined its "fleeting expletive" rule. The FCC had used the rule to threaten networks with fines for airing singular profanities blurted out during live programming. However, FOX, CBS, NBC and ABC filed suit against the Commission, claiming that the rule was arbitrary and capricious. The networks won and now the FCC's appeal will be heard by the highest court in the country. This will be the first indecency case that the Supreme Court has heard in 30 years. MICROSOFT has licensed ADOBE's Flash Lite for cell phones and will distribute it with phones running the Windows Mobile operating system ...
Video Consumption Thrives When Published in Context, Not in the "Ghetto" of Video Libraries Video consumption will grow when it is placed in the context of articles or relevant social network pages, not when it resides in video libraries of portal and publications. This was among the conclusions from our executive summit in Washington earlier this week. One of our participants, Scott Baker, a senior Brightcove executive, related his past experience at Boston.com. He explains how consumption of video greatly increased when clips were put in articles. I would assume the same is the case for many newspaper sites. While consumption of video in a single player placed within stories can be more widely viewed, they cannot be as well monetized as the big players in libraries often feature companion banner ads and command higher CPM, Scott tells us. Alan Warms, General Manager of Yahoo! News told us the similar thing. He said video has to be unlocked from the library "ghettos". We will publish our interview with Alan shortly. Not only should videos be unlocked from site libraries, they should be free to be embedded in blogs and travel in widget to networks. Brightcove has been an movers in syndicating videos outside of destination sites. Scott also makes an important point about UGC and media sites. Publishers who want uploads need to keep expectations for production quality modest. According to a recent report by CNET News.com's Greg Sandoval, on video sharing services ...
Google AdSense is one of the best ways to monetize a content-rich web site. Google AdSense expert and New York Times Bestselling author, Joel Comm, shares the secrets for making money with AdSense, and provides the web\'s best resource for getting started with AdSense. Instant AdSense Templates provide all the resources and training videos you need to get your web site up and running
So here it is.One of the most trafficked, credible parenting web sites on the net. Publishers of national parenting magazines and the go to place for parent wanted a Family Travel presence. Mostly, they wanted Family Travel Videos and not as one or two randomly placed on their web site.They wanted a customized player or widget. It had to have live links and banners.The video had to start automatically and the widget had to archive 5 or ten visible travel videos. AND they wanted space to sell ads and generate revenue. They got it all. Click on the Edition of TVP News to see more.
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