Here's a recap of our ninth class. Check the course blog and Blackboard for links. Big thanks to Matt Dickman (technomarketer.typepad.com) for coming to Minneapolis to meet with us and participate in Conversations About the Future of Advertising (http
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1. Yahoo! Unexpectedely Partners With Click Forensics In A Move To Combat Click Fraud, 2. CBS Calls on Bloggers To Install Widgets, With Launch of Local Ad Network
Southwest's Ding Widget Makes Money; Yahoo Acquires Actionality For Mobile Ad Push; yume Launches Full Online Ad Suite; The New Sizzling Web Term Is Bacn.
NEW YORK (youtube.com/adage) -- Tax preparation giant H&R Block leaped into social media marketing in a big way this January. It's coordinated phalanx of messaging tools includes blogs, twitter, Facebook, Myspace, youtube, Second Life avatars, widgets, rss feeds, chatrooms and websites. In this 3 Minute Ad Age report, Director of Digital Marketing Amy Worley discusses the triumphs and pitfalls the company encountered during its first large-scale social marketing initiative.
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Elyse and Greg wonking around after rehearsal in Greg apartment. We really want you to WONK OUR WIDGET! Get FREE MUSIC AND VIDEOS sponsored by WONKA @ MYSPACE.COM/ELYSEANDTHEAFTERMATH
Here are four TV commercials for Kiddieland amusement park in Melrose Park, Illinois. The first dates from the summer of 1990 (although the reference to "60 years of family fun" suggests it may have been produced in 1989). Following that are two variations of a 1993 commercial, each promoting in-person appearances of different cartoon characters -- first Homer and Bart Simpson and then Mr. Bogus and Widget (two shows then running on WGBO-TV in Chicago). Rounding things off is a short WGBO-TV "Kid's Zone" bumper including some Kiddieland footage from the same commercial. Blink and you'll miss quick shots of the Log Jammer, Polyp, Tilt-A-Whirl, Galleon, Little Dipper and more.
